* Requires an additional HDTV Receiver (set-top-box) for High Definition broadcasts. See Accessories. Irresistibly chic, Sony's 37" Plasma WEGA Flat Panel TV offers you the sheer excitement of lifelike sports that will extend long after the last football is fumbled. Its stunning picture enhancement is yours year round -- made possible by the Sony WEGA Engine System. Direct Digital Circuitry enables a natural, rich image from any source. Enjoy amazing picture resolution with Digital Reality Creation, scale the size of side-by-side P&P windows with MIDX circuitry, and utilize the DVI-HDTV input to secure access to High Definition content.. Movies will always look their best with CineMotion Technology, you'll get better blacks and deeper depth with the LSI Plasma Panel Driver, and the Double Anti-reflective coating minimizes room reflections. Also view your digital images on TV by utilizing Memory Stick Media Playback! The KE-37XS910 37-inches of luxury. Features *Advanced Wega Engine System *Direct Digital II Circuitry *DRC MultiFunction Circuitry *MultiImage Driver (MID X) Circuitry *Sony Re-engineered Plasma Panel Driver LSI *16:9 Aspect Ratio *Block Noise Smoother Technology *High Contrast Screen with Double AR Coating *DVI-HDTV Interface *Video Features *HDTV Monitor *Built-in NTSC TV Tuner *Built-in Stereo Speakers *Advancec WEGA Engine System *CineMotion Reverse 3-2 PullDown Technology *DRC MultiFunction Circuitry *Multi-Image Drive (MID X) Circuitry *Input Signals: 480i, 480p, 1080i, 720p, Computer RGB *Color Temperature Adjustment --- (5000 - 7500K) *Screen Size (Diagonally): --- KE-37XS910 = 37" *1 Tuner Picture In Picture *Auto Wide/Wide Screen Modes *Closed Caption (CC) *Multiple Language (3) On- Screen Display (English, French and Spanish) *Auto Channel Program *Caption Vision (CC) *Channel Skip/Add *Clock/Timer (Two Event) *Favorite Channel Preview *Program Palette Presets * Sleep Timer * V Chip Parental Control * Flexible Twin View Picture and Picture *Audio Features *TruSurround Sound SRS 3D Audio Effect *Speaker Output: 2 way side speaker system *KE-37XS910 - 15W x 2 (30W) *Energy Star Compliant *Enhanced Memory Stick Media Playback *Advantage - Display of JPEG and MPEG1 files on screen *Benefit - Play back of JPEG/MPEG 1 Memory Stick Media files *TruSurround SRS Audio Processing *Advantage - Generates lifelike sound of rear speakers using only the built in stereo speakers in the cabinet. *Benefit - Eliminates the need to sit in the "sweet spot". *All in One Design for Plasma WEGA TVs *Advantage - Complete plug and play solution. (With a built-in NTSC tuner, stereo speakers and pedestal, Sony's Plasma WEGA KZ-32/42TS1 was the first of its kind in the United States.) *Benefit - Purchase a Sony plasma television and with in minutes you are watching your favorite program or mo